The swell of the wave you've been waiting for just before it breaks. The thrill of exploring uncharted territory. The energy of whipping wind catching your sail. With its latest fragrance for men, Aqua Rush, Nautica evokes a spirit of nautical adventure and the anticipation, exhilaration and triumph that come with taking to the high seas and going full speed ahead.
Nautica Aqua Rush captures the nautical heritage of the iconic brand, immersing the wearer in the exhilarating experience of braving the waves. Bold, masculine and powerful, the fragrance evokes the steadfast character of the classic seafarer. At once spicy and fresh, crisp and woody, Aqua Rush epitomizes what it means to be a man without limits. The fragrance was created in partnership with Coty Inc., a global leader in the fragrance and beauty product industry.
"Nautica Aqua Rush evokes the energy of an adventurous lifestyle," said Steve Mormoris, Senior Vice President, Coty Beauty Global Marketing. "This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean."
"Once again Coty has helped us to develop a stand-out fragrance for men," said Karen Murray, President of VF Sportswear. "Aqua Rush not only encompasses the spirit of the Nautica man, as self-assured, strong, and courageous, but it is also a powerfully handsome scent."
Aqua Rush opens with brisk top notes of sea breeze accord and yuzu splash with a twist of spicy-sweet coriander. The fragrance's heart uncovers notes of watermint, clary sage absolute and violet leaves. The scent is anchored by masculine notes of amberwood, water musks and teak wood.
Nautica Aqua Rush is housed in a bottle that echoes the curve of a swiftly moving sailboat or a cresting wave, capturing the dynamic power of the scent and its intrepid appeal. The active lifestyle of the Nautica Man is apparent in every facet of the bold design. Aqua Rush is now available at Macy's department stores and other leading retailers across the U.S., as well as online at nautica.com.