The North Face is challenging people to get outside - and to take someone with them. Recently launched on The North Face Facebook page and TheNorthFace.com, Role Models is an online pledge that enables people to commit to taking someone outdoors this summer, helping to start a global movement of outdoor exploration. 

"If you've never had anyone show you how to tie a safe figure-eight knot for climbing, set up a tent, or even understand how much water you need for an overnighter, getting outside for the first time can be daunting," said Ann Krcik, Director of Outdoor Exploration for The North Face. "Our goal with Role Models is to empower all of those outdoor enthusiasts to share their passion and their knowledge to create a new generation of explorers. Think about who taught you an appreciation for the outdoors, then pay it forward."

By taking the Role Models pledge and sharing photos, individuals will be entered to win The North Face® gear that will help them get outdoors more often. The North Face will also be donating $1 per pledge (up to $10,000) to the Children & Nature Network, a non-profit organization dedicated to fighting Nature Deficit Disorder.

"We teach our kids manners, to be kind to others - always leading by example. We have a responsibility to be Role Models for them in the outdoors as well, because if they don't learn a passion for exploration or an appreciation for the world's wild places from us, who will they learn it from?," noted Kit DesLauriers, The North Face® athlete, world-renowned skier and mother of two.

DesLauriers and other The North Face® athletes have pledged to be Role Models this summer and are part of the Role Models Clinic Tour, which includes traveling to The North Face® and REI stores across the country through the fall to give tips and advice on how to get outside as a family.

For more information about the program and to pledge to be a Role Model, visit www.thenorthface.com/rolemodels.