Feature Stories


The North Face Athlete Pete Athans Talks Leading with Integrity—On and Off the Mountain

Tags: Life at VF

The North Face Athlete Pete Athans Talks Leading with Integrity—On and Off the Mountain

October 27, 2017

As a world-renowned mountaineer and climber, Pete Athans, an athlete for The North Face® brand, has faced his share of challenges—on and off the mountain. From summiting Mount Everest—the world’s highest peak mountain—a record-setting seven times, to being an advocate for health and sustainable living for Sherpas and those living in the Nepal region, he’s been able to overcome many obstacles by leading with integrity and having respect for others. 

He recently shared his insights on how integrity plays a role in his personal and professional life with VF associates at the company’s world headquarters in Greensboro, North Carolina, as part of VF’s annual Ethics & Compliance Week. The week-long event is dedicated to celebrating VF’s commitment to its core values of honesty, integrity and respect.

“For the last 118 years, our core values at VF have not changed,” said Kellye Gordon, VF’s Senior Director of Ethics & Compliance. “We believe that a high degree of integrity and transparency is central to our company’s success, and every one of our more than 60,000 associates plays in a role in making VF the great company that it is. As part of Ethics and Compliance Week, we want to make sure our associates have the tools and support they need to live out our values of honesty, integrity and respect.”

Integrity and ethics go hand-in-hand with climbing, Pete shared with associates.

“There is a sense of responsibility among mountaineers that if somebody has a problem, other climbers will come to their aid - that’s part of our ethos as mountaineers. If we see a predicament and we see someone’s life is in jeopardy, it’s natural for us to go and assist that person.”

Athans also discussed how he depended on his leadership skills to navigate complex situations on the mountain. Learn more about Athans and his career.

Also, learn more about Ethics & Compliance at VF.