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VF Leads Investment of The GROW Campaign to Develop Greensboro’s Economic Future

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VF Leads Investment of The GROW Campaign to Develop Greensboro’s Economic Future

November 1, 2017


VF is making a commitment to helping Greensboro, North Carolina—home to its world headquarters—grow. 

On Oct. 31, community and business leaders from the Greensboro area, including VF’s President and CEO Steve Rendle, gathered to announce the launch of The GROW Campaign, a public-private initiative that aims to raise $10 million for the city’s economic and community development efforts over the next five years.

VF, through The VF Foundation, is making a $1.5 million investment in The GROW Campaign, and is its lead investor. More than 60 additional organizations have also made campaign commitments, which currently amount to $5.4 million of the $10 million goal.

“VF believes that thriving communities enable thriving employees. As one of the largest employers in the area, we are committed to helping fuel the economic future of our city and contributing to new opportunities for long-term, sustainable growth,” said Scott Deitz, Vice President, Public Affairs, VF. “VF is proud to call Greensboro home and to be one of the first major corporate investors in The GROW Campaign.”

Last month, Rendle co-chaired a meeting with more than 70 business leaders to form the campaign’s Leadership Council, endorse the campaign’s goals and work to ensure its success. Organized by the Greensboro Chamber of Commerce and led by a team of volunteers, the Campaign has determined four key focus areas: create quality jobs; develop talent and workforce; start and grow area businesses; and enhance marketing and communications.

“Investing in our local community is the right thing to do – for all of those who live and work here,” added Deitz. “We are hopeful that our gift inspires others to join us in support of Greensboro.”

In coordination with VF, nearly 200 Greensboro business and community leaders have contributed to the campaign’s strategic vision and plan. More information on The GROW Campaign is available at Greensboro.org/GROW.