The Wrangler® brand is an American icon that stands for honesty, integrity and getting the job done.



Thanks to the Wrangler® brand’s unique combination of history and innovation, it may still be the single most important brand in a consumer’s closet. From cowboys and ranchers to construction workers and weekend warriors, Wrangler® products are right for any occasion: work, play, church, school and just about everything in-between. Nothing beats  Wrangler® comfort and value.


  • In 1936, the Wrangler® brand – known at the time as Blue Bell Overall Company – set a new industry standard by using a fabric that reduced shrinkage to less than 1 percent.
  • Wrangler® Advanced Comfort features four-way flex technology that’s 20 percent stronger than regular denim and much more comfortable, allowing men more movement and creating jeans that last twice as long.


Five Star Premium Denim
Riggs Workwear
Wrangler 20X
Wrangler Authentics
Wrangler<sup>®</sup> International
Wrangler Premium Patch
Wrangler<sup>®</sup> Western
Aura from the Women at Wrangler
Genuine Wrangler
Rock 47 by Wrangler

Strategy & Innovation

Innovation Driven by Insight

Wrangler® Premium Performance Cool Vantage Jean

The Premium Performance Cool Vantage breathable jean features exclusive breakthrough sweat-control technology that wicks sweat five times faster, pulling moisture to the outside where it dries faster.

Launch Video


Continuously Making Things Better


High Standards for Wrangler® Jeans

Today, about one-third of the Wrangler® brand’s global production takes place in their own facilities where they produce high-volume products that don’t change seasonally, such as Wrangler® jeans.

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at VF

Nearly 70,000 Associates Around The World

82% of VF associates said they are proud to work at VF.

91% of VF associates said they often put more effort into their job than is required so they can help VF succeed.

VF Associate Global Survey, 2015