In this episode of VF Audio Bites, Martino Scabbia Guerrini, Group President of EMEA, describes the strategy behind OREFICI11 in Milan, VF’s first multi-brand brick and mortar store. This new retail destination brings together The North Face^®, Timberland^® and Napapijri^® for the very first time and brings pioneering digital features that will transform how consumers engage with retail. Visit the store at https://www.orefici11.com/.