Winnie Ma

President, Asia Pacific

Winnie Ma is President of Asia Pacific Region at VF Corporation, based in Shanghai, China. She has over 26 years of experience in business leadership, brand management/marketing, and digital transformation with global consumer companies.

Winnie joined VF in August 2020 as President, Greater China and soon after assumed responsibility over Southeast Asia region. In March 2022, Winnie was appointed President for the APAC region, overseeing all VF business strategies and development in the region to lead the company towards a sustainable and long-term growth across APAC.

Prior to joining VF, Winnie served as Vice President of Unilever North Asia for 10 years, leading Unilever’s Beauty & Personal Care business in North Asia for profitable and sustainable growth.  Previously, Winnie spent 12 years at The Coca-Cola Company as Head of Marketing. Prior to that, she also held various leadership roles across marketing and sales management in Mars China.

Winnie holds a Bachelor of Arts from Nankai University, China, and an MBA from China Europe International Business School in China.

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