Jan van Leeuwen

President VF Americas

Jan van Leeuwen serves as President VF Americas. He started his role in 2024 and has more than 25 years of experience in brand management and business leadership in the Athletic, Outdoor and Lifestyle apparel and footwear industry.

As the President of VF Americas, Jan is overseeing all VF business strategies within the Americas region. This includes leading the go-to-market execution and growth strategies for all Brands within the Americas region through direct-to-consumer, wholesale, demand planning, product planning and execution, marketplace merchandising, local product creation, and local marketing initiatives.

Jan started his VF journey in 2011, when he joined the company as Sales Director for Vans EMEA based in Stabio HQ, Switzerland. In 2012 Jan was promoted to Vice President and General Manager Vans EMEA. In 2018 he was appointed as Vice President and General Manager The North Face EMEA until 2023, when he was appointed Vice President and General Manager The North Face for the Americas region.

Prior to VF, he held several leadership roles at Sole Technology, O’Neill, Nike and Puma. Jan attended HU University of applied sciences, Utrecht, The Netherlands.

His experience and vision about brand management, marketplace transformation and operational excellence, as well as organizational design and talent development, is all centered around serving the consumer and customers. This has allowed him for many years to successfully drive and navigate constant change while delivering growth for VF brands.

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