Martino Scabbia Guerrini

Chief Commercial Officer and President Emerging Brands

An experienced manager, with an international career spanning more than 30 years in the lifestyle apparel and fashion industries, and a passionate mentor of young talents, Martino Scabbia Guerrini serves as the Chief Commercial Officer for VF overseeing the go-to-market execution for all VF brands across all markets, as well as its Emerging Brands platform and strategy at a global level, including: Altra®, Eastpak®, icebreaker®, JanSport®, Kipling®, Napapijri® and Smartwool®.

In 2018 he also became a member of VF Corporation’s global Executive Leadership Team.

His clear vision about design, sustainable products, compelling brand narrative, marketplace transformation and integration, as well as organizational design and talent development, is all centred around the consumers’ and customers’ agenda. This vision has allowed him to successfully drive, for many years and through multiple disruptions, the growth of VF’s brands and the regional platform business model.

Martino started his journey in VF in 2006, when he joined the company as President of the Sportswear coalition in EMEA, overseeing the Napapijri, Kipling and Nautica brands. Over time, he expanded the scope of his responsibilities, adding oversight of the Eastpak brand in 2008, 7 for All Mankind in 2009, and the Lee and Wrangler brands in 2013. He also was responsible for VF’s Sportswear, Jeanswear and Contemporary brands in the EMEA region until April 2017, when he was appointed President, VF Corporation, EMEA.

In 2022 he also started overseeing the global emerging brands business - Napapijri®, Kipling®, Eastpak®, JanSport®, and icebreaker®. Furthermore, in December 2022, he was given the additional responsibility of the APAC region to create even greater opportunities for VF International's activities in both EMEA and APAC.

Prior to VF, Martino was Board Advisor at Opera SA Equity Fund, and for many years he held several executive-level roles at Tod’s Group and Stone Island. He began his career at Virgin Group.

Committed to mentoring and teaching younger generations, for over ten years now he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).

Martino holds a master’s degree in Economics and Political Science from the Universitá Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.

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