VF Announces 11% Increase in 2010 Fourth Quarter Revenues; Momentum Expected to Continue in 2011

    --  4Q revenues rise 11% to $2.1 billion
    --  4Q adjusted EPS increases 10% to record $1.78
    --  Full year adjusted EPS increases 25% to $6.46
    --  Gross margins reach record levels for fourth quarter and full year
    --  2010 cash flow from operations exceeds $1 billion
    --  2011 guidance: revenues to rise 8 to 9%; EPS targeted at $7.00 to $7.10

Information regarding VF's fourth quarter conference call webcast today at 8:30 a.m. ET can be found at the end of this release.

GREENSBORO, N.C.-- VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, today announced results for the fourth quarter and full year 2010. All per share amounts are presented on a diluted basis.

The discussions in this release refer to adjusted amounts that exclude noncash impairment charges taken in the fourth quarters of both 2009 and 2010, which are described under the heading "Adjusted Amounts - Excluding Noncash Impairment Charges." Reconciliations of GAAP measures to adjusted amounts are presented in the supplemental financial information included with this release and identify and quantify all excluded items.

Fourth Quarter Results Summary

Revenues rose a stronger-than-expected 11% to $2,126.2 million from $1,915.4 million in 2009. On a constant currency basis, revenues increased 12%. Revenue growth in the quarter was driven primarily by strong growth in Outdoor & Action Sports, where revenues rose 20%. Reflecting solid organic growth in other coalitions, Jeanswear revenues grew 7%, Imagewear revenues rose 5% and Sportswear revenues increased 11%. Contemporary Brands revenues declined 9%.

Gross margins reached a record 46.6%, up from a previous high of 46.3% in the 2009 period. Operating margins on an adjusted basis declined to 12.9% from 13.6% in 2009, reflecting a disproportionately high level of incremental marketing investments made during the quarter. ($45 million Q4; $100 million full year.)

Net income on an adjusted basis rose 8% to $196.1 million from $181.3 million, while adjusted earnings per share increased 10% to $1.78 per share from $1.62 per share. On a GAAP basis, net income was $54.2 million compared with $66.9 million in 2009, and earnings per share were $.49 compared with $.60 in the 2009 period.

"These results - in an economic environment that remains fragile - prove that VF has the right brands and strategies to win," said Eric Wiseman, Chairman and Chief Executive Officer. "We're uniquely positioned for long-term success, driven by our exceptionally powerful and diverse brand portfolio, substantial growth opportunities both domestically and internationally, and the balance sheet and cash to fuel our expansion."

Full Year Results Summary

Revenues increased 7% to $7,702.6 million from $7,220.3 million in 2009, with Outdoor & Action Sports revenues rising 14% during the year; Jeanswear revenues rose 1%, Imagewear and Contemporary Brands revenues each grew by 5%, and Sportswear revenues were flat.

Gross margins reached a record 46.7%, up 240 basis points from 44.3% in 2009. Exceptional growth in our high margin direct-to-consumer and lifestyle businesses, improved profitability in our retail operations, and lower product costs were the key factors contributing to the increase. Operating margins on an adjusted basis were 13.3% in 2010, expanding by 140 basis points including the aforementioned $100 million in additional marketing investments.

Net income on an adjusted basis rose 24% to $713.2 million from $575.7 million, while adjusted earnings per share increased 25% to $6.46 from $5.16. On a GAAP basis, net income also rose 24%, to $571.4 million in 2010 from $461.3 million in 2009 and earnings per share rose 25% to $5.18 in 2010 from $4.13 in 2009.

Adjusted Amounts - Excluding Noncash Impairment Charges

As a result of our review of goodwill and intangible assets that we conduct during the fourth quarter of each year in connection with our strategic planning process and preparation of our annual financial statements, we recorded a $201.7 million pre-tax noncash impairment charge in the fourth quarter of 2010 to reduce the carrying value of the goodwill and intangible assets related to our 7 For All Mankind(R) brand. On an after-tax basis, the charge totaled $141.8 million, which decreased full year 2010 earnings per share by $1.29. Similarly, we recorded impairment charges of $122.0 million in 2009 related to other businesses. On an after-tax basis, these charges totaled $114.4 million, which decreased full year earnings per share in 2009 by $1.03.

Fourth Quarter Business Review

Outdoor & Action Sports: The momentum continues in our Outdoor & Action Sports businesses, which again achieved record revenues, operating income and operating margins in the current quarter. Total global revenues in Outdoor & Action Sports rose 20% in the quarter, with revenues of our Americas business rising 17% and international revenues up 32% on a constant currency basis. The strength of The North Face(R) and Vans(R) businesses led to growth in global revenues for these brands of 25% and 18%, respectively. Our international Kipling(R) and Napapijri(R) businesses also achieved outstanding results in the quarter, with revenues up 23% and 38%, respectively, in constant dollars. Total direct-to-consumer revenues for Outdoor & Action Sports rose 21% in the quarter, with double-digit increases in The North Face(R), Vans(R), Kipling(R) and Napapijri(R) direct-to-consumer businesses.

Operating income rose by 27%, with operating margins increasing by one full percentage point to 20.1% in the quarter. The strong top and bottom line growth was fueled in part by a nearly 60% increase in brand-building investments and initiatives during the quarter, particularly in The North Face(R) and Vans(R) brands.

Jeanswear: Our Global Jeanswear business experienced healthy top line growth and higher operating margins during the quarter. Global Jeanswear revenues grew 7% in the quarter. The exit of our European mass market business in 2009 negatively impacted the revenue comparisons by 1%. Domestic revenues rose 6% with growth in all three major businesses: Mass Market revenues grew 5% in the quarter, and revenues in our Lee(R) and Western businesses rose 8% and 7%, respectively. International jeans revenues rose 9%, despite a 5% negative impact from the exit of our European mass market business. Jeanswear revenues in Asia increased 42%; strong growth was also achieved in Mexico, Latin America and Canada.

Operating income increased 10%, with operating margins rising to 16.4% from 15.9% in the quarter reflecting improved profitability in our international jeans businesses.

Imagewear: Our Imagewear business achieved another quarter of solid performance, with a 5% increase in revenues and a 14% increase in operating income. Fueling coalition revenue and profit growth in the quarter was a 14% increase in Image (uniform) revenues. Growth in our flame-resistant apparel business under our highly profitable Bulwark(R) brand contributed to the quarter's results and should be a source of growth in future periods as well.

Sportswear: Sportswear revenues increased 11%, with double-digit increases in both our Nautica(R) and Kipling(R) brands. Nautica(R) brand revenues grew by 10% in the quarter, with strong growth in the brand's core wholesale men's sportswear business. A 30% increase in Kipling(R) brand revenues resulted from the successful launch earlier this year of a new program that is exclusive to Macy's.

Sportswear profitability continued to improve, with operating income rising 27% in the quarter and operating margins reaching nearly 14%.

Contemporary Brands: Revenues of our Contemporary Brands coalition, which consists of the 7 For All Mankind(R), John Varvatos(R), Splendid(R) and Ella Moss(R) brands, declined 9% in the quarter, with foreign currency translation accounting for 2 percentage points of the decline. Conditions in the U.S. premium denim market remain soft, contributing to a decline in 7 For All Mankind(R) brand revenues in the quarter. Our Splendid(R) , Ella Moss(R) and John Varvatos(R) brands each grew revenues at a mid-teen rate during the quarter. Building our contemporary brands' direct-to-consumer businesses, including new stores and e-commerce, continues to be an important component of our growth plans for these businesses, and during the quarter direct-to-consumer revenues for our Contemporary Brands coalition grew 42%.

The coalition recorded an operating loss of $8 million in the quarter, reflecting inventory reduction initiatives as well as continued investments in new 7 For All Mankind(R) retail stores and marketing programs to support future growth globally.

Expansion in International Revenues

Our international businesses remain an important long-term driver of both organic growth and margin expansion. During the quarter, international revenues increased 22% on a constant currency basis driven by strong growth in our European Outdoor & Action Sports businesses, and across our biggest brands in Asia. Total revenues in Asia were up 31% in the quarter, with our jeanswear, The North Face(R) and Vans(R) businesses each growing in excess of 40% in the quarter. For the full year in 2010, international revenues grew 7% (8% in constant dollars) and accounted for 30% of total revenues. Revenues in Asia increased 31% in 2010. With an established infrastructure now in place, India has emerged as an important new market for future growth. Revenues in India nearly doubled in the fourth quarter and rose 60% for the full year.

Given their strong profitability and efficient tax structure, our international businesses continue to be a key driver to both operating income and earnings per share growth.

Growth in Direct-to-Consumer Revenues

Our direct-to-consumer revenues increased 13% in the quarter, driven by new store openings and comp store growth. The direct-to-consumer businesses of The North Face(R), Vans(R), 7 For All Mankind(R), Kipling(R) and Napapijri(R) brands each achieved double-digit revenue gains in the period. We opened a total of 23 stores across our brands in the quarter and 85 stores during the year, bringing the total number of owned retail stores to 786 in 2010. Our direct-to-consumer revenues grew 13% in 2010, rising to 18% of total revenues.

Marketing Investments Driving Organic Growth

As noted above, marketing spending increased 48% ($45 million) in the fourth quarter and 30% ($100 million) for the full year. Marketing spending as a percent of total revenues reached a high of 5.5% in 2010 compared with 4.6% in 2009. While over half of this increase in total spending was behind The North Face(R) and Vans(R) brands, where brand investments doubled during the year, nearly every brand in our portfolio received additional marketing support in 2010. Heavy investments were also made this year to support our rapidly-growing and highly profitable businesses in China.

Cash Flow from Operations Rises to a Record $1 Billion

Cash flow from operations reached an all-time high of $1 billion in 2010. Cash rose to $792 million at the end of the year. Inventories rose 12%, as expected, to support strengthening revenue trends. During 2010 we spent $412 million to repurchase 5.1 million shares, made $264 million in dividend payments, paid down $200 million of long-term debt, and contributed $100 million to our pension plan.

2011 Guidance: Strong Top and Bottom Line Growth and Stable Operating Margins

"We enter 2011 with excellent top and bottom line momentum, and our brands very well-positioned to grow and capture additional market share," said Mr. Wiseman. "2011 should mark the highest rate of organic revenue growth since 2007. The investments made last year to drive organic growth were successful and will continue this year, further strengthening our foundation for delivering solid, sustainable growth in 2011 and beyond."

Revenues in 2011 are expected to increase by 8 to 9%, and we anticipate earnings per share rising to $7.00 to $7.10 this year.

Operating margins are expected to be comparable to the 13.3% achieved in 2010. Reflecting higher product costs, gross margins are expected to decline, but by less than one percentage point, as margins will also continue to benefit from our changing business mix. We will continue to invest strongly in our brands, with the ratio of marketing spending to revenues remaining at approximately the same level in 2011 as in 2010. However, our overall SG&A spending will represent a lower percentage of revenues in 2011, reflecting the leverage from strong revenue growth.

Key points related to our 2011 outlook include:

    --  Solid revenue growth across all coalitions, highlighted by mid-teen
        percentage growth in Outdoor & Action Sports and supported by continued
        healthy levels of marketing spending.Our Jeanswear, Imagewear,
        Sportswear and Contemporary coalitions are each planning for mid-single
        digit revenue growth in 2011.
    --  15% growth in international revenues,with low double-digit growth
        expected in both Europe and the Americas, and exceptionally strong
        growth in Asia. Growing our business in Asia - particularly in China and
        India - remains a strategic priority, with revenue growth expected to
        exceed 25% this year. On a longer term basis, we remain confident in our
        ability to achieve 40% of total revenues from international markets.
    --  10 to 15% revenue growth in our direct-to-consumer business.Growth will
        be driven by approximately 100 store openings in 2011 - the highest
        number of store openings in our history - and low single-digit comp
        store growth, in addition to the continued rapid growth in our
        e-commerce business. Over half our new store openings will be outside
        the U.S., further supporting our international growth plans. We expect
        that our direct-to-consumer revenues will approach 20% of total revenues
        in 2011.

Dividend Declared

The Board of Directors declared a quarterly cash dividend of $.63 per share, payable on March 21, 2011 to shareholders of record as of the close of business on March 11, 2011.

Non-GAAP Financial Measures

This press release contains constant currency financial information and adjusted amounts that exclude noncash impairment charges. These are measures of financial performance that are not prepared in accordance with generally accepted accounting principles ("GAAP"). An explanation of management's use of this non-GAAP financial information is described in the supplemental financial information included with this release.

Statement on Forward Looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting VF and therefore involve a number of risks and uncertainties. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of VF to differ materially from those expressed or implied by forward-looking statements in this release include the overall level of consumer spending on apparel; the level of consumer confidence; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; VF's reliance on a small number of large customers; the financial strength of VF's customers; changing fashion trends and consumer demand; increasing pressure on margins; VF's ability to implement its growth strategy; VF's ability to grow its international and direct-to-consumer businesses; VF's ability to successfully integrate and grow acquisitions; VF's ability to maintain the strength and security of its information technology systems; stability of VF's manufacturing facilities and foreign suppliers; continued use by VF's suppliers of ethical business practices; VF's ability to accurately forecast demand for products; continuity of members of VF's management; VF's ability to protect trademarks and other intellectual property rights; maintenance by VF's licensees and distributors of the value of VF's brands; foreign currency fluctuations; and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect VF's financial results is included from time to time in VF's public reports filed with the Securities and Exchange Commission, including VF's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler(R), The North Face(R), Lee(R), Vans(R), Nautica(R), 7 For All Mankind(R), Eagle Creek(R), Eastpak(R), Ella Moss(R), JanSport(R), John Varvatos(R), Kipling(R), lucy(R), Majestic(R), Napapijri(R), Red Kap(R), Reef(R), Riders(R) and Splendid(R).

Webcast Information

VF will hold its fourth quarter conference call and webcast today at 8:30 a.m. ET. Interested parties should call 1-888-490-2765 domestic, or 1-719-325-2332 international, to access the call. You may also access this call via the Internet at www.vfc.com. A replay will be available through March 1, 2011 and can be accessed by dialing 1-877-870-5176 domestic, and 1-858-384-5517 international. The pass code is 6307444. A replay also can be accessed at the Company's web site at www.vfc.com.


VF CORPORATION

Consolidated Statements of Income

(In thousands, except per share amounts)

                     Three Months Ended December    Year Ended December

                     2010           2009            2010           2009

Net Sales            $ 2,104,415    $ 1,893,455     $ 7,624,599    $ 7,143,074

Royalty Income         21,824         21,914          77,990         77,212

Total Revenues         2,126,239      1,915,369       7,702,589      7,220,286

Costs and Operating
Expenses

 Cost of goods         1,135,117      1,028,946       4,105,201      4,025,122
 sold

 Marketing,
 administrative and    715,853        626,730         2,574,790      2,336,394
 general expenses

 Impairment of
 goodwill and          201,738        121,953         201,738        121,953
 intangible assets

                       2,052,708      1,777,629       6,881,729      6,483,469

Operating              73,531         137,740         820,860        736,817
Income

Other Income
(Expense)

 Interest              736            480             2,336          2,230
 income

 Interest              (16,188   )    (20,743   )     (77,738   )    (85,902   )
 expense

 Miscellaneous,        (4,191    )    (1,620    )     4,754          1,528
 net

                       (19,643   )    (21,883   )     (70,648   )    (82,144   )

Income Before Income   53,888         115,857         750,212        654,673
Taxes

Income Tax Expense     (1,421    )    50,872          176,700        196,215
(Benefit)

Net Income             55,309         64,985          573,512        458,458

Net (Income) Loss Attributable to
Noncontrolling

 Interests in          (1,085    )    1,900           (2,150    )    2,813
 Subsidiaries

Net Income
Attributable to VF   $ 54,224       $ 66,885        $ 571,362      $ 461,271
Corporation

Earnings Per Share
Attributable to

 VF Corporation
 Common Stockholders

 Basic               $ 0.50         $ 0.61          $ 5.25         $ 4.18

 Diluted               0.49           0.60            5.18           4.13

Weighted Average
Shares Outstanding

 Basic                 108,101        110,434         108,764        110,389

 Diluted               110,153        111,845         110,328        111,605

Cash Dividends Per   $ 0.63         $ 0.60          $ 2.43         $ 2.37
Common Share

Basis of presentation: VF operates and reports using a 52/53 week fiscal year
ending on the Saturday closest to December 31 of each year. For presentation
purposes herein, all references to periods ended December 2010 and December 2009
relate to the 13 week and 52 week fiscal periods ended January 1, 2011 and
January 2, 2010, respectively.




VF CORPORATION

Consolidated Balance Sheets

(In thousands)

                                               December

                                               2010           2009

ASSETS

Current Assets

 Cash and equivalents                          $ 792,239      $ 731,549

 Accounts receivable, net                        773,083        776,140

 Inventories                                     1,070,694      958,639

 Deferred income taxes                           68,220         64,959

 Other current assets                            121,824        101,275

  Total current assets                           2,826,060      2,632,562

Property, Plant and Equipment                    1,663,299      1,601,608

 Less accumulated depreciation                   1,060,391      987,430

                                                 602,908        614,178

Intangible Assets                                1,490,925      1,535,121

Goodwill                                         1,166,638      1,367,680

Other Assets                                     371,025        324,322

                                               $ 6,457,556    $ 6,473,863

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities

 Short-term borrowings                         $ 36,576       $ 45,453

 Current portion of long-term debt               2,737          203,179

 Accounts payable                                510,998        373,186

 Accrued liabilities                             559,164        473,971

  Total current liabilities                      1,109,475      1,095,789

Long-term Debt                                   935,882        938,494

Other Liabilities                                550,880        626,295

Commitments and Contingencies

Stockholders' Equity

 Common Stock                                    107,938        110,285

 Additional paid-in capital                      2,081,367      1,864,499

 Accumulated other comprehensive income (loss)   (268,594  )    (209,742  )

 Retained earnings                               1,940,508      2,050,109

 Noncontrolling interests in subsidiaries        100            (1,866    )

  Total stockholders' equity                     3,861,319      3,813,285

                                               $ 6,457,556    $ 6,473,863




VF CORPORATION

Consolidated Statements of Cash Flows

(In thousands)

                                                    Year Ended December

                                                    2010           2009

Operating Activities

 Net income                                         $ 573,512      $ 458,458

 Adjustments to reconcile net income to cash
 provided

  by operating activities:

  Impairment of goodwill and intangible assets        201,738        121,953

  Depreciation                                        116,837        113,207

  Amortization of intangible assets                   39,373         40,500

  Other amortization                                  17,186         16,745

  Stock-based compensation                            63,538         36,038

  Provision for doubtful accounts                     7,441          24,836

  Pension funding in excess of expense                (45,850   )    (114,149 )

  Deferred income taxes                               (92,068   )    54,674

  Other, net                                          29,179         (6,923   )

  Changes in operating assets and liabilities, net
  of acquisitions:

   Accounts receivable                                (12,954   )    75,449

   Inventories                                        (114,334  )    209,439

   Other current assets                               (7,689    )    77,173

   Accounts payable                                   140,470        (69,560  )

   Accrued compensation                               27,817         (11,714  )

   Accrued income taxes                               (14,649   )    14,763

   Accrued liabilities                                50,889         (25,182  )

   Other assets and liabilities                       20,846         (42,222  )

  Cash provided by operating activities               1,001,282      973,485

Investing Activities

 Capital expenditures                                 (111,640  )    (85,859  )

 Business acquisitions, net of cash acquired          (38,290   )    (212,339 )

 Software purchases                                   (13,610   )    (9,735   )

 Other, net                                           (16,940   )    (8,943   )

  Cash used by investing activities                   (180,480  )    (316,876 )

Financing Activities

 Decrease in short-term borrowing                     (9,741    )    (11,019  )

 Payments on long-term debt                           (203,063  )    (3,242   )

 Purchase of Common Stock                             (411,838  )    (111,974 )

 Cash dividends paid                                  (264,281  )    (261,682 )

 Proceeds from issuance of Common Stock               137,732        62,590

 Tax benefits of stock option exercises               8,599          6,464

 Other, net                                           (240      )    (480     )

  Cash used by financing activities                   (742,832  )    (319,343 )

Effect of Foreign Currency Rate Changes on Cash       (17,280   )    12,439

Net Change in Cash and Equivalents                    60,690         349,705

Cash and Equivalents - Beginning of Year              731,549        381,844

Cash and Equivalents - End of Year                  $ 792,239      $ 731,549




VF CORPORATION

Supplemental Financial Information

Business Segment Information

(In thousands)

                      Three Months Ended December   Year Ended December

                      2010           2009           2010           2009

Coalition
Revenues

Outdoor &             $ 896,537      $ 747,898      $ 3,204,657    $ 2,806,126
Action Sports

Jeanswear               688,487        644,854        2,537,591      2,522,459

Imagewear               233,804        222,269        909,402        865,472

Sportswear              157,511        141,382        497,773        498,317

Contemporary            115,266        126,264        438,741        417,742
Brands

Other                   34,634         32,702         114,425        110,170

Total
coalition             $ 2,126,239    $ 1,915,369    $ 7,702,589    $ 7,220,286
revenues

Coalition
Profit

Outdoor &             $ 180,403      $ 142,497      $ 642,398      $ 492,889
Action Sports

Jeanswear               112,570        102,642        431,942        370,886

Imagewear               29,623         26,013         111,174        87,489

Sportswear              21,657         16,990         52,354         51,993

Contemporary            (8,076    )    15,612         14,046         50,844
Brands

Other                   1,004          911            (61       )    1,194

  Total
  coalition             337,181        304,665        1,251,853      1,055,295
  profit

Impairment of
Goodwill and            (201,738  )    (121,953  )    (201,738  )    (121,953  )
Intangible Assets *

Corporate and
Other                   (66,103   )    (46,592   )    (224,501  )    (194,997  )
Expenses

Interest, net           (15,452   )    (20,263   )    (75,402   )    (83,672   )

Income Before         $ 53,888       $ 115,857      $ 750,212      $ 654,673
Income Taxes

  Goodwill and trademark impairment charges totaling $201.7 million in the
  fourth quarter of 2010 related to Contemporary Brands. Goodwill and trademark
* impairment charges totaling $122.0 million in the fourth quarter of 2009
  related to: Outdoor & Action Sports - $63.5 million and Sportswear - $58.5
  million.




VF CORPORATION

Supplemental Financial Information

Business Segment Information - Constant Currency Basis

(In thousands)

                             Three Months Ended December 2010

                                            Exclude

                                            Impact of Foreign

                             As Reported    Currency Exchange  Constant Currency

Coalition Revenues

Outdoor & Action Sports      $ 896,537      $ (15,121 )        $ 911,658

Jeanswear                      688,487        (607    )          689,094

Imagewear                      233,804        1,547              232,257

Sportswear                     157,511        -                  157,511

Contemporary Brands            115,266        (2,129  )          117,395

Other                          34,634         -                  34,634

Total coalition revenues     $ 2,126,239    $ (16,310 )        $ 2,142,549

Coalition Profit

Outdoor & Action Sports      $ 180,403      $ (1,491  )        $ 181,894

Jeanswear                      112,570        1,398              111,172

Imagewear                      29,623         269                29,354

Sportswear                     21,657                            21,657

Contemporary Brands            (8,076    )    (358    )          (7,718    )

Other                          1,004          -                  1,004

Total coalition profit         337,181        (182    )          337,363

Impairment of Goodwill and     (201,738  )    -                  (201,738  )
Intangible Assets

Corporate and Other Expenses   (66,103   )    -                  (66,103   )

Interest, net                  (15,452   )    -                  (15,452   )

Income Before Income Taxes   $ 53,888       $ (182    )        $ 54,070

Constant Currency Financial
Information

VF is a global company that reports financial information in U.S. dollars in
accordance with generally accepted accounting principles. Foreign currency
exchange rate fluctuations affect the amounts reported by VF from translating
its foreign revenues and expenses into U.S. dollars. These rate fluctuations can
have a significant effect on reported operating results. As a supplement to our
reported operating results, we present constant currency financial information,
which is a non-GAAP financial measure. We use constant currency information to
provide a framework to assess how our businesses performed excluding the effects
of changes in foreign currency translation rates. Management believes this
information is useful to investors to facilitate comparisons of operating
results and better identify trends in our businesses.

To calculate coalition revenues and profits on a constant currency basis,
operating results for the current year period for entities reporting in
currencies other than the U.S. dollar are translated into U.S. dollars at the
average exchange rates in effect during the comparable period of the prior year
(rather than the actual exchange rates in effect during the current year
period).

These constant currency performance measures should be viewed in addition to,
and not in lieu of or superior to, our operating performance measures calculated
in accordance with GAAP. The constant currency information presented may not be
comparable to similarly titled measures reported by other companies.




VF CORPORATION

Supplemental Financial Information

Business Segment Information - Constant Currency Basis

(In thousands)

                             Year Ended December 2010

                                            Exclude

                                            Impact of Foreign

                             As Reported    Currency Exchange  Constant Currency

Coalition Revenues

Outdoor & Action Sports      $ 3,204,657    $ (31,127 )        $ 3,235,784

Jeanswear                      2,537,591      9,281              2,528,310

Imagewear                      909,402        5,313              904,089

Sportswear                     497,773        -                  497,773

Contemporary Brands            438,741        (4,925  )          443,666

Other                          114,425        -                  114,425

Total coalition revenues     $ 7,702,589    $ (21,458 )        $ 7,724,047

Coalition Profit

Outdoor & Action Sports      $ 642,398      $ (4,212  )        $ 646,610

Jeanswear                      431,942        6,005              425,937

Imagewear                      111,174        829                110,345

Sportswear                     52,354         -                  52,354

Contemporary Brands            14,046         (1,123  )          15,169

Other                          (61       )    -                  (61       )

Total coalition profit         1,251,853      1,499              1,250,354

Impairment of Goodwill and     (201,738  )    -                  (201,738  )
Intangible Assets

Corporate and Other Expenses   (224,501  )    -                  (224,501  )

Interest, net                  (75,402   )    -                  (75,402   )

Income Before Income Taxes   $ 750,212      $ 1,499            $ 748,713





VF CORPORATION

Supplemental Financial Information

Consolidated Statements of Income - Excluding Impairment Charge

(In thousands, except per share amounts)

                 Three Months Ended December 2010             Three Months Ended December 2009

                                Exclude                                      Exclude

                                Impairment                                   Impairment

                 As Reported    Charge        As Adjusted     As Reported    Charge        As Adjusted

Net Sales        $ 2,104,415    $ -           $ 2,104,415     $ 1,893,455    $ -           $ 1,893,455

Royalty Income     21,824         -             21,824          21,914         -             21,914

Total Revenues     2,126,239      -             2,126,239       1,915,369      -             1,915,369

Costs and
Operating
Expenses

 Cost of goods     1,135,117      -             1,135,117       1,028,946      -             1,028,946
 sold

 Marketing,
 administrative    715,853        -             715,853         626,730        -             626,730
 and general
 expenses

 Impairment of
 goodwill and      201,738        201,738       -               121,953        121,953       -
 intangible
 assets

                   2,052,708      201,738       1,850,970       1,777,629      121,953       1,655,676

Operating          73,531         (201,738 )    275,269         137,740        (121,953 )    259,693
Income

 Operating         3.5       %                  12.9      %     7.2       %                  13.6      %
 Margin

Other Income
(Expense)

 Interest          736            -             736             480            -             480
 income

 Interest          (16,188   )    -             (16,188   )     (20,743   )    -             (20,743   )
 expense

 Miscellaneous,    (4,191    )    -             (4,191    )     (1,620    )    -             (1,620    )
 net

                   (19,643   )    -             (19,643   )     (21,883   )    -             (21,883   )

Income Before      53,888         (201,738 )    255,626         115,857        (121,953 )    237,810
Income Taxes

Income Taxes       (1,421    )    (59,896  )    58,475          50,872         (7,517   )    58,389

Net Income         55,309         (141,842 )    197,151         64,985         (114,436 )    179,421

Net Loss
Attributable to
Noncontrolling

 Interests in      (1,085    )    -             (1,085    )     1,900          -             1,900
 Subsidiaries

Net Income
Attributable to  $ 54,224       $ (141,842 )  $ 196,066       $ 66,885       $ (114,436 )  $ 181,321
VF Corporation

Earnings Per
Share
Attributable to

 VF Corporation
 Common
 Stockholders

 Basic           $ 0.50         $ (1.31    )  $ 1.81          $ 0.61         $ (1.04    )  $ 1.64

 Diluted           0.49           (1.29    )    1.78            0.60           (1.02    )    1.62

  (Earnings per share amounts above may not
  add due to rounding.)

Operating Performance, Excluding Impairment
Charge

As a supplement to our reported operating results, we present adjusted operating results excluding
impairment charges for goodwill and intangible assets, which is a non-GAAP financial measure. We use
adjusted financial information to provide a framework to assess how our business performed excluding the
effects of impairment charges. Management believes this information is useful to investors to facilitate
comparisons of operating results. and better identify trends in our businesses.

This non-GAAP performance measure should be viewed in addition to, and not in lieu of, or superior to,
our operating results calculated in accordance with GAAP. This supplemental information presented may
not be comparable to similarly titled measures reported by other companies.





VF CORPORATION

Supplemental Financial Information

Consolidated Statements of Income - Excluding Impairment Charge

(In thousands, except per share amounts)

                 Year Ended December 2010                    Year Ended December 2009

                                Exclude                                     Exclude

                                Impairment                                  Impairment

                 As Reported    Charge        As Adjusted    As Reported    Charge        As Adjusted

Net Sales        $ 7,624,599    $ -           $ 7,624,599    $ 7,143,074    $ -           $ 7,143,074

Royalty Income     77,990         -             77,990         77,212         -             77,212

Total Revenues     7,702,589      -             7,702,589      7,220,286      -             7,220,286

Costs and
Operating
Expenses

 Cost of goods     4,105,201      -             4,105,201      4,025,122      -             4,025,122
 sold

 Marketing,
 administrative    2,574,790      -             2,574,790      2,336,394      -             2,336,394
 and general
 expenses

 Impairment of
 goodwill and      201,738        201,738       -              121,953        121,953       -
 intangible
 assets

                   6,881,729      201,738       6,679,991      6,483,469      121,953       6,361,516

Operating          820,860        (201,738 )    1,022,598      736,817        (121,953 )    858,770
Income

 Operating         10.7      %                  13.3      %    10.2      %                  11.9      %
 Margin

Other Income
(Expense)

 Interest          2,336          -             2,336          2,230          -             2,230
 income

 Interest          (77,738   )    -             (77,738   )    (85,902   )    -             (85,902   )
 expense

 Miscellaneous,    4,754          -             4,754          1,528          -             1,528
 net

                   (70,648   )    -             (70,648   )    (82,144   )    -             (82,144   )

Income Before      750,212        (201,738 )    951,950        654,673        (121,953 )    776,626
Income Taxes

Income Taxes       176,700        (59,896  )    236,596        196,215        (7,517   )    203,732

Net Income         573,512        (141,842 )    715,354        458,458        (114,436 )    572,894

Net Loss
Attributable to
Noncontrolling

 Interests in      (2,150    )    -             (2,150    )    2,813          -             2,813
 Subsidiaries

Net Income
Attributable to  $ 571,362      $ (141,842 )  $ 713,204      $ 461,271      $ (114,436 )  $ 575,707
VF Corporation

Earnings Per
Share
Attributable to

 VF Corporation
 Common
 Stockholders

 Basic           $ 5.25         $ (1.30    )  $ 6.56         $ 4.18         $ (1.04    )  $ 5.22

 Diluted           5.18           (1.29    )    6.46           4.13           (1.03    )    5.16

  (Earnings per share amounts above may not
  add due to rounding.)




    Source: VF Corporation