Corporate News
Jan 30, 2025

VF Corporation CEO, Bracken Darrell on CNBC's Fortt Knox

CEO Bracken Darrell discusses why results were better than expected, specifically what went right for The North Face and Timberland and improvement on decline rates at Vans. He covers what we’ve accomplished so far in our turnaround including what we’re doing to get the process right, his perspective on wholesale vs Direct to Consumer and how we’re looking at AI.

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