Corporate News
Jan 30, 2025

VF Corporation CEO, Bracken Darrell on CNBC's Fortt Knox

VF Corporation CEO, Bracken Darrell, discusses why the Q3’FY25 results were better than expected, specifically what went right for The North Face and Timberland and improvement on decline rates at Vans. He covers what VF has accomplished so far in the company’s turnaround including what its doing to get the process right, his perspective on wholesale vs Direct to Consumer (DTC) and how its looking at AI.

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